#IMPORT GULIM FONT SOFTWARE#

On the flipside, those not on Team Gulim point out that changing a font is super simple and Microsoft sticking with the font for the commercial indicates a lack of cultural awareness that a huge, multinational corporation has no excuse for. вЂњTurns out Korea isnвЂ™t the center of the universe after all!вЂќ вЂњPeople complaining about a stupid font just have a weird victim complex.вЂќ ItвЂ™s no wonder Microsoft isnвЂ™t going out of their way for us!вЂќ

#IMPORT GULIM FONT SOFTWARE#

вЂњKorea is infamous for software pirating.

Gulim has been the Windows default font forever.вЂќ A lot of Korean Netizens are equally baffled by this hatred of what is essentially just some slightly differently shaped text, commenting: ItвЂ™s unclear how long the movement to boycott said font has been going on, or what spurred it whether the font was recently outed as a Japanese product or whether the commercial just happened to come around when particular circles of Korean Windows users were particularly angry at Japan.ДЄnyway, if you think getting worked up about a font is, well, kind of dumb, rest assured youвЂ™re not alone.

See, Japan kind of has a way of angering most of its East Asian neighbors вЂ“ largely through its cavalier and sometimes revisionist attitude about certain war atrocities that we wonвЂ™t get into here вЂ“ so hating Japanese goods and pop culture tends to come in and out of vogue in places like China and Korea.ДЄnd it just so happens that one of the Japanese products that certain folks in Korea are boycotting is the once popular and very common computer text font, Gulim, which was apparently designed in Japan.

ThatвЂ™s because a television commercial announcing the recent release of Microsoft Windows 10, the latest and blessedly less-infuriating edition of the companyвЂ™s flagship operating system, apparently commits an unwritten faux pasВ by way of a text font displayed in the ad.ДЄnd if youвЂ™re as baffled as we initially were about how a simple, commonly used font could be so offensive, well, let us tell you a little story about Japan-Korea relationsвЂ¦ American tech giant Microsoft apparently has some explaining to do to Korean Windows users.

Import gulim font